Porcshe have not desigend a car in 40 years – they’ve been procrstinating


Am I being unkind? Overly critical of a well established global manufacturer? Or is is the fact that the ‘New’ 911 has come along with some slight modification of the last two iterations and, it looks exactly the same. Seriously, look at them side by side…


See what I mean? Now back to this overly critical aspect. It’s hard work designing high performance cars and selling them in volumes across the world. but perhaps I’d have a bit more of an understanding if it wasn’t for the fact that in the past 5 years Porsche have designed and put their efforts in to the following:

  • Watches
  • Hard Drives
  • Mobile Phones
  • Sleds
  • Lighters
  • Sunglasses
  • Shoes
  • Powerboats
  • Powerdrills
  • Pipes
  • Cigar holders
  • Shishas (More smoking paraphernalia)
  • Pocket knifes

This is to name but a few things! My issue is not with the fact that they try different things, its how you stay fresh, but it seems that the creative efforts could produce more products like the 918 Spyder or the classic Carrera GT. If they did that, rather than make a 911 with 4 doors, or stretch a 911 up or just chop the roof off we may get an innovative automotive power house. Rather than a band playing that one song they know, to death.

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